Keepitsimple.
I’mRabeaAlmaqawel,aBrandDesignerandArtDirectorbasedinSaudiArabia.Forover12years,I’veworkedacrossbranding,esports,entertainment,corporatecommunication,anddigitalcampaigns—creatingvisualsystemsthathelpbrandslooksharper,communicatebetter,andmovewithpurpose.
My work sits between strategy and execution: building identities, campaigns, pitch decks, social systems, and motion-led visuals that are bold, clear, and built to last.
Bold. Simple. Purposeful.
Direction
I define the visual direction before designing the output.
System
I build flexible design systems that work across platforms, campaigns, and formats.
Impact
I create visuals that support communication, recognition, and audience engagement.
“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”
— David Ogilvy · My philosophy2013 — Present
Brand direction, campaign visuals, visual consistency, AI-supported workflows, and brand guidelines.
Creative direction, brand governance, corporate communication, and campaign systems.
Pitch decks, sponsorship decks, investor storytelling, and esports presentation systems.
Digital campaigns, creator content, social media assets, and platform-first design.
Visual storytelling, video art direction, and production support.
Digital design, creator graphics, and online content.
Saudi Esports — Voices of Saudi Esports · Saudi eLeague — Brand Designer · eSPL — Full Stream Branding
During my time leading the creative direction for a high-profile charity livestream with influencer Aboflah, I had the honor of contributing to a campaign that raised over $11 million for families in need.
+ 600 more